Quick: What’s the most difficult part of marketing? We know; it’s hard to settle on just one aspect, but in our observation, most of these come down to struggles with raising brand awareness. Branded gifts can be a highly effective strategy, getting your logo seen without it feeling forced and artificial and while keeping your costs per impression low.

Of course, the key here is to choose the right branded corporate gifts. Choose wrong and you’ll make a bad impression. Or worse — get relegated to the junk drawer. So, how can you ensure your corporate promotional gifts get your company noticed in the right ways?

The goal here is to get your logo seen. While niche items are certain to impress some, they’re headed to the donation pile in most homes. Your corporate gift ideas need to hit the widest demographics possible. Yes, it’s hard; we’re all unique. But the best corporate gift is something nearly everyone uses — think accessories, outerwear, and bags.

And don’t think this means you have to skip the fun corporate gifts for something basic and boring. There are plenty of cool, interesting items that fall into these categories. It’s easy to find the pieces with broad appeal that also align with your company vibe.

When it comes to corporate clothing, it’s important to be discerning. You can customize apparel using no-name t-shirts with your logo splashed across the chest, and that initial investment will be low — but so will your return when those shirts are only worn once at the company picnic.

Your clients and employees have closets filled with clothes. You need your customized gear to be pieces they reach for on repeat. Skip the generic tees and instead go for impactful brands known for luxury and personality. With this tact, your logo tops will feel like a treat to wear, maximizing your reach.

They say that fashion doesn’t change like it used to; a look from 20 years ago is just as at home today as it was then. Except there’s one thing often missing in those decades-old photos — the now-standard tumbler in one hand, cell phone in the other.

With customized drinkware, you make your logo part of that everyday look. Everyone needs that tumbler for their coffee or bottle for their water. Your clients and employees will be holding your branded drinkware on the train, in line at the cafe, while running errands, and more. And when your engraved drinkware is on desks around the office, it helps foster a sense of brand identity.

If your goal is to turn heads — and let’s face it, it is — then high-end executive gifts are where you should lean. Now, not all corporate luxury gifts are made to be seen. Cashmere throws and supple robes aren’t being worn to dinner, after all. But if you are gifting to get your brand noticed by the recipient, these items can have a big impact.

Of course, there are luxury corporate gifts that will get your brand noticed by others, too. Think leather bags, high-end outerwear, and techy gadgets laser-engraved with your company name. While the investment is steeper, often, the payoff is well worth it.

Finally, you can’t go wrong with functional items every office needs. Customized office gifts, like custom notebooks and company logo pens, are a great way to keep your brand top of mind throughout the workday while boosting productivity.

Ready to boost brand visibility? Schedule your consultation today so we can connect you with the best products for showcasing your logo.