Successful Brand Partnerships Target Audiences with Strong Brand Affinity
Create Peter Millar Custom Merchandise For Your Business
The New Year brings new opportunities to redefine our existing target audience examples and discover new consumer behavior for your top products and brand extensions. There are many successful co-branding and target audience examples that we can use to guide our decision-making process when you cannot turn to brand partnership examples you already have in place. This is where our team at Corporate Gear can help boost your brand affinity & brand awareness strategy through a range of promotional services, curated name brand partnerships, along with many successful brand awareness campaign examples.
CUSTOMIZABLE GOLF POLOS REPRESENT YOUR BRAND STRONGLY
To unwrap this topic, first we must ask “what does marketing and brand awareness mean to you” or more specifically to your company or the department you work in? Brand awareness is the extent to how familiar your target audience is with your brand and how well they recognize it, do we need to define brand awareness further? No, probably not! But have you gone as far as to measure how your brand awareness ties into your brand affinity? Don’t sweat it if you answered no, we listed some effortless tips below that are vital to creating a customer centric culture.
Bring a Sense of Trustworthiness to Your Brand Awareness Campaigns
Now more than ever, consumers rely on connecting with your brand image before placing an order. We all know that feeling when we find a new clothing brand or product and we instantly connect to it, the clouds part, the light shines down and we feel confident in making that purchase. The other side of that coin is there is no connection, and we move on to the next thing as fast as possible leaving your brand awareness campaign in the digital dust. This highlights the importance of choosing the right co-branding partnerships to create a customer centric culture and connect your consumers with something bigger than your brand image.
Successful Co-branding Examples Are Good for Brand Association
Have you ever referred to a product by its brand name? For example, calling lip balm ChapStick or calling a plastic container Tupperware. Brands that have consumers subconsciously associating products with their brand name have successfully given themselves a competitive advantage across their consumer markets. There are so many opportunities to make a positive impression on our audiences, but we need to look closely to find them. If you offer consumers, leads, or prospects any kind of screensharing services, make sure your team is wearing company apparel from recognizable name brands. There is a significant difference between your attendees’ wearing sweatshirts versus a custom quarter zip, and that difference is professionalism. Consumers will notice your logo embroidered or printed on popular apparel styles from name brands like Nike or Peter Millar, creating brand association, a sense of trust and that your company values their time and energy.
Co-branding Partnerships Are Good for Your Brand Equity
Brand equity and the social value of partnering with a well-known brand determines your consumers’ overall perception of your corporate image. We all understand the difference between top-of-the-line products and lesser quality products, well-known brands benefit from the perception of having better products than lower quality brands. So, it only makes sense that successful co-branding examples are related to successful brand partnerships fit for specific target audiences, and the over-arching brand equity you have established in your consumer markets.
As humans, we look for brand personality and choose to invest in companies that are not only good at what they do but also have a human side to them. Continue to build an emotional connection with your target audience examples to strengthen your brand awareness strategy, brand affinity and brand equity in 2022.
WHAT IS BRAND AWARENESS AND HOW CAN YOU DEFINE IT?
Every company is looking for ways to boost brand awareness or searching how to get brand awareness as part of some overly complicated brand awareness strategy, but it really does not have to be that difficult!
Our suggestion, keep it simple and customize your corporate image on name brands that align with your core values and that you already trust! Corporate Gear makes co-branding simple and easy; our experts help position your brand image so that your campaign will reach your target consumers and grow your audience.
Company apparel is an effective way to increase your brand’s visibility and it also builds brand loyalty with your customers, which is a bonus. That doesn’t mean every brand is the right fit for your corporate image, so be sure to consider the perception and brand association associated with launching new brand partnerships.
For an Eco-friendly Brand Association Focused on Sustainability and The Outdoors, Choose Patagonia
Patagonia does not approve of direct co-branding on their apparel, but giving their products to your employees, qualified prospects and top customers will only strengthen your brand awareness strategy.
For a Winning Brand Association, Customize Nike Gear and Partner with The Greek Goddess of Victory
You know what you love about Nike. It’s why you choose it first. Nike consistently ranks alongside luxury brands in top-10 brand popularity worldwide. It’s a premium, legacy brand that is a go-to style, and go-to choice, across generations. Co-branding with Nike’s iconic swoosh instantly increases brand recognition.
For a Dependable Brand Association, Choose YETI and Customize Their High-quality Tumblers and Coolers
YETI is committed to making high-quality reusable gear that is as recognizable as it is rugged. The popularity of their drinkware is evident across target markets which makes it a useful branding tool for promoting your corporate entity. Co-branding with YETI drinkware is a terrific way to leverage brand visibility and discourage single-use plastics which ties into any campaigns related to sustainability.
For Style and Tradition to Represent Your Brand Association, Customize Peter Millar Golf Apparel
Peter Millar offers luxurious and sophisticated performance apparel that represents your corporate image with class. Peter Millar golf apparel is a top seller among corporate executives and their minimalistic use of branding provides many opportunities to promote your brand extensions, enhancing your overall brand awareness strategy.
To Create a Sense of Adventure, Choose Custom North Face for Your Brand Association
The North Face is a legendary outdoor brand, named for the coldest most unforgiving side of a mountain. Their commitment to serve those who desire to explore now includes co-branded company apparel and gear. People recognize TNF logo, it’s iconic, so co-branding only increases brand equity with employees and consumers alike.
HOW TO BOOST YOUR BRAND AWARENESS STRATEGY WITH CO-BRANDING EXAMPLES
You want brand awareness examples? Corporate Gear has you covered! from high-tech Helly Hansen custom rain jackets to custom YETI hard coolers and personalized Nike jackets, Corporate Gear is your go-to partner when you need to increase brand awareness and build brand equity.
American Magic and Helly Hansen: A Brand Partnership Fit for America’s Cup
Corporate Gear is proud to deliver some of the highest-quality custom workwear to the successful and remarkable racing team American Magic. Their brand partnership with Helly Hansen extends beyond custom apparel, representing top quality in performance and innovation by sharing the same mission to bring the Auld Mug back to the United States. Co-branded Helly Hansen products serve as recognizable team uniforms, while also protecting the crew members from the elements and act as brand extensions for their sponsors. From custom Helly Hansen jackets to vests and beanies, co-branding is an effective strategy used by American Magic to leverage brand visibility on and off the water.
Keep The Good Times Rolling with Truly Hard Seltzer Custom Corn Hole
For companies in the spirits industry, custom corn hole sets and branded lawn games are fitting examples of leave behinds that delight patrons at local restaurants, bars, and eateries! Truly’s brand image stands out on fun outdoor products and in this setting has a high likelihood of appearing in user generated content on your favorite social media apps, which can be directly attributed to their strong brand awareness. Click here if you’re in need of custom corn hole sets or other traditional promotional products, we do that too!
University Orthopedic and Nike Brand Awareness Example
Like any business, healthcare organizations thrive when they build awareness and connect with the people they serve. For example, University Orthopedics target audience is defined by collegiate athletes recovering from injuries.We have helped University Orthopedic strengthen their reputation of working with top clients and college athletes in the northeast by launching their brand partnership with Nike, the Greek Goddess of Victory! Not only is custom Nike apparel comfortable but it is instantly recognizable and associated with a winning and championship culture which is a key for their brand awareness strategy.
OUTSTANDING BRAND AWARENESS EXAMPLES BY CORPORATE GEAR
If you’re looking for a turnkey supplier of promotional products and company apparel, you’re in the right place! Corporate Gear and the services we provide help companies create or generate brand awareness, increase brand equity and improve their overall brand image. Check out some of our top brand awareness campaign examples that have helped recognizable companies strengthen their brand affinity!
Truly Hard Seltzer Brand Awareness Campaign Example
Co-branded premium products like these YETI Hard Coolers tie into Truly’s overall brand awareness campaign to reach their brand affinity. Using YETI Hard Coolers as a brand extension was a fun and engaging way to launch their new “No One Is Just One Flavor” campaign. The opportunities for Truly to use these custom coolers to promote their new flavors remain endless which adds to the lifetime value of their consumer audience. From the puck drop in each game of their official NHL partnership to their collaboration with Dua Lipas as an Influencer on her 2022 Tour, Truly has created a brand image synonymous with style culture and consumers across multiple markets.
Truly Hard Seltzer x Barstool Sports Brand Partnership Example
Corporate Gear delivered custom Peter Millar golf shirts featuring a pattern made of Truly Hard Seltzer Cans. This one-of-a-kind custom polo shirt appeals to the cult following of Barstool Sports, and will serve as part of the brand awareness campaign for the 4th Season of the Barstool Classic Golf Tournament.
The Wayfair Way Day Brand Awareness Campaign Example
Wayfair kicked off “Way Day” with a brand awareness campaign by giving employees custom apparel with company messaging on it. Corporate Gear delivered two versions of custom t-shirts branded for their Way Day campaign, one featured the word ‘Home’ with their pinwheel logo replacing the “o” in their design and the second, a custom long sleeve t-shirt with ‘Your Space, Your Way’ printed on the front. With their employees behind the campaign, these custom t-shirts increased the value of their brand awareness campaign.
Gilbane Ordered Corporate Gear to Celebrate and Honor Their 150th Anniversary
Gilbane celebrated 150 years with a brand awareness campaign that titled “Honoring the past – Celebrating the Present – Building the Future”.Corporate Gear worked with Gilbane to curate an assortment of custom promotional products, company apparel and corporate gifts that featured their 150th Anniversary. Gilbane distributed gifts and gear as a way of saying thank you to their employees for all they do. Through collaboration with Corporate Gear, Gilbane was able to build brand awareness and strengthen their brand equity by providing them with custom gear that their company would be excited about.
During Gilbane’s “Construction Safety Week” brand awareness campaign, our Gear Guides fulfilled their order of high-visibility workwear t-shirts featuring their logo plus the messaging “Be Present. Be Focused. Be Safe”. We were able to enforce their commitment to building a stronger and safer industry by creating workwear that did just that.
Successful co-branding leverages brand affinity across your target audiences examples. Work with Corporate Gear to launch new brand awareness strategies in 2022!
