Successful Brand Partnerships Target Audiences with Strong Brand Affinity
The New Year brings new opportunities to redefine our existing target audience examples and discover new consumer behavior for your top products and brand extensions. There are many successful co-branding and target audience examples that we can use to guide our decision-making process when you cannot turn to brand partnership examples you already have in place. This is where our team at Corporate Gear can help boost your brand affinity & brand awareness strategy through a range of promotional services, curated name brand partnerships, along with many successful brand awareness campaign examples.
To unwrap this topic, first we must ask “what does marketing and brand awareness mean to you” or more specifically to your company or the department you work in? Brand awareness is the extent to how familiar your target audience is with your brand and how well they recognize it, do we need to define brand awareness further? No, probably not! But have you gone as far as to measure how your brand awareness ties into your brand affinity? Don’t sweat it if you answered no, we listed some effortless tips below that are vital to creating a customer centric culture.
Bring a Sense of Trustworthiness to Your Brand Awareness Campaigns
Now more than ever, consumers rely on connecting with your brand image before placing an order. We all know that feeling when we find a new clothing brand or product and we instantly connect to it, the clouds part, the light shines down and we feel confident in making that purchase. The other side of that coin is there is no connection, and we move on to the next thing as fast as possible leaving your brand awareness campaign in the digital dust. This highlights the importance of choosing the right co-branding partnerships to create a customer centric culture and connect your consumers with something bigger than your brand image.
Successful Co-branding Examples Are Good for Brand Association
Have you ever referred to a product by its brand name? For example, calling lip balm ChapStick or calling a plastic container Tupperware. Brands that have consumers subconsciously associating products with their brand name have successfully given themselves a competitive advantage across their consumer markets. There are so many opportunities to make a positive impression on our audiences, but we need to look closely to find them. If you offer consumers, leads, or prospects any kind of screensharing services, make sure your team is wearing company apparel from recognizable name brands. There is a significant difference between your attendees’ wearing sweatshirts versus a custom quarter zip, and that difference is professionalism. Consumers will notice your logo embroidered or printed on popular apparel styles from name brands like Nike or Peter Millar, creating brand association, a sense of trust and that your company values their time and energy.
Co-branding Partnerships Are Good for Your Brand Equity
Brand equity and the social value of partnering with a well-known brand determines your consumers’ overall perception of your corporate image. We all understand the difference between top-of-the-line products and lesser quality products, well-known brands benefit from the perception of having better products than lower quality brands. So, it only makes sense that successful co-branding examples are related to successful brand partnerships fit for specific target audiences, and the over-arching brand equity you have established in your consumer markets.
As humans, we look for brand personality and choose to invest in companies that are not only good at what they do but also have a human side to them. Continue to build an emotional connection with your target audience examples to strengthen your brand awareness strategy, brand affinity and brand equity in 2022.
