BRAND GUIDE

Founded by rock climbers to meet needs of their sport, Patagonia has grown to become a leading producer of outdoor apparel and gear built from first-class, sustainable materials. Patagonia custom apparel will travel from the office to the outdoors and back, with versatile, comfortable, durable products that also bear your logo. Combine this great reputation with classic style, and it’s no surprise that Patagonia products are some of ParsonsKellogg’s most popular options for promotional apparel. Patagonia’s mission is to “build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” Make Patagonia your go-to, and co-brand with a company that values authenticity, reliability, responsibility and adventure.

With Shop PK, you can also feel good about your Patagonia purchase. 1% of our Patagonia sales go to One Percent for the Planet in support of grassroots organizations that save our planet.

Nothing says reliability like delivering on your promises. So when YETI promised a cooler that could withstand close calls, tall tales, and epic adventures - and delivered - we knew this brand was a winner. A new member of the ParsonsKellogg Premium Brand Family, YETI has quickly become one of our most popular promotional accessories. Like your brand, YETI drinkware stands up to any obstacle - from putting out fires in the conference room to facing the unknown in the great outdoors. Pair up with YETI to bring your brand on the adventure of a lifetime.

Peter Millar is a relatively new company in the premium sportswear and lifestyle brand space. As a response to less approachable high-end brands, Peter Millar was launched in 2001 as an accessible luxury clothing company boasting saturated colors and exquisite detail. Since then, Peter Millar has become "the standard bearer for discerning and demanding individuals — on the golf course, in the office, and on the town." When you co-brand with Peter Millar, you align yourself with a company whose motto is to "live a life of style & substance;" to make your moments count, to present yourself well, and to fill your days with purpose and meaning.

Nike - the Greek goddess of victory, and namesake for a brand that stands for inspired performance. Nike was born in the 60’s, the brainchild of a track athlete and his coach, who began making sneakers with a waffle iron. Since then, Nike has stayed at the leading edge of innovation in sporting goods and apparel, and the swoosh has become a global icon. If you’re in business to beat the competition, Nike is right there with you, with performance fabrics designed to keep you feeling fresh from the conference room to the clubhouse and to help you tackle tough meetings on and off the course. Co-brand with Nike and align yourself with the spirit of mastering the fundamentals and doing whatever it takes to outplay the competition.

We know adidas, our parents know adidas, and even our grandparents know adidas. That’s because, since 1949, adidas' staple 3-stripes have been found on athletes and professionals passionate about their work. In fact, passion is the core of this brand - adidas stands for “All Day I Dream About Sports” With lines like climacool, climaproof, and climalite, adidas products are built for excellent performance no matter the conditions. From a round of golf on the world’s biggest stage to a big meeting in front of the Board, adidas is there to say “impossible is nothing.” That’s why we can't resist offering their apparel and accessories to our customers who are passionate about their industries and stop at nothing to succeed.

Under Armour started from the bottom - literally - when CEO Kevin Plank created a moisture-wicking compression shirt in his grandmother’s basement. Now, the brand is considered one of the greatest sports brands in the world. Frustrated with the status quo, Plank founded UA because “there had to be something better.” Innovation prevailed, and Under Armour products are well known for working as hard as we do. Challenge the present, transform expectations, and empower your brand by co-branding with UA - a company that values passion, design, and the relentless pursuit of innovation.

If the past 90 years in golf have told us anything, it’s that FootJoy is #1 - the #1 Shoe, the #1 Sock, and the #1 Glove in Golf. That’s why we weren’t surprised in 2012 when the brand joined the apparel game and quickly reached success. Now a golf apparel mammoth, FootJoy has become one of PK’s most popular premium brands, with polos that are perfect for Fridays at the office and weekends on the course. The quality, fit, and feel of all of FootJoy’s products sets this brand apart among golfers and professionals alike while preserving their standards for excellence. We can’t help but suggest this brand to companies that live those same values. If superior quality and performance are at the top of your list - FootJoy is the brand for you.

A highly respected, popular brand among pros, Titleist golf balls are the top-played balls on the PGA tour, and they dominate the market for logo-decorated golf balls in the US. In fact, ProV1 and ProV1X golfers have recorded 124 world victories in 2017 - more than 6 times the victories of their nearest competitor. Talk about a winning brand! From balls to bags to apparel, Titleist has proven itself as a great co-branding partner, helping businesses go the distance on the course. PK customers love Titleist as a high-end, high-performance outlet for building their brands - a staple of corporate gifts and promotional giving.

It’s not often you see Arnold Palmer and Justin Timberlake on the same endorsement ticket. Except, of course, in the case of Callaway - a legendary golf brand for golf legends, commercial titans, and weekend warriors alike. Since its creation as a putter maker in 1984, Callaway has grown to become the largest manufacturer of golf products in the world. The original founder, selling clubs from his Cadillac trunk, wanted to “deliver demonstrably superior, pleasingly different” products to the golf world - and Callaway still does just that. With advanced technologies and innovative designs, Callaway delivers gear and apparel to every golfer who cherishes the game’s little thrills. Reach a massive audience of competitive, driven golfers and highlight your roots in innovation by putting your logo on Callaway apparel and gear.

In the wild, pumas can reach speeds up to 50 mph, so it comes as no surprise that PUMA aims to be the Fastest Sports Brand in the World. For over 65 years, PUMA has designed fast, innovative products for some of the best athletes on the planet, and only recently added golf to their portfolio. Their performance-driven apparel and gear, coupled with their signature bold styles and colors, make PUMA products a staple in any confident competitor’s wardrobe. With core brand values that stress the importance of trusting your instincts, there’s no question this brand is there to play with a determined conviction and a true appreciation for the game. Emulate the grace and power of their big cat namesake and give your brand some speed with PUMA Golf.

Developed in Norway in the 1800’s, Helly Hansen has since become a leader in technical sailing and performance ski apparel. The brand, which was "born by the sea and raised by the mountains," is your ideal partner and protector in any kind of weather. In fact - Helly Hansen was the actual inventor of the rain jacket. Be it hurricane, snowstorm, or sunny day on the seas, Helly Hansen provides innovative breathable materials and waterproof products with new technology and updated styles that meet at the intersection of style and function. What better brand to pair with your logo than one that’s rich in history and strong in performance? Helly Hansen’s specialty is "professional-grade gear that helps people stay and feel alive." For business or for pleasure, this brand is here to push the limits with you.

ASICS, an acronym for the Latin phrase Anima Sana In Corpore Sano, translates to the ancient Japanese ideal, "a sound mind in a sound body." Like many athletic brands, ASICS was born in a living room, the result of one man's handmade basketball shoes. Today, the brand has grown to manufacture some of the top ranked running shoes and fitness gear on the market, with the core value that the sum of all a person's healthy parts total a higher quality whole. It's easy to bring that concept to the business world; if every department performs well, your business thrives. If your business values continuous improvement that allows your employees and end users to reach new heights and to enjoy themselves while doing it, ASICS is the brand for you.

In the late 70’s, a golf equipment salesman took a leap of faith. After borrowing $24,000 on his home and leasing a 6,000 square foot space in Michigan, Gary Adams began to sell his newly invented, innovative metal driver - the first fully metal driver on the market. The product, a TaylorMade club, looked different, sounded different, and played different - and soon came to dominate the golf market. These days, TaylorMade is the trusted club for golfers like Tiger Woods, Rory Mcilroy, and Dustin Johnson - the best in the game. TaylorMade is the co-branding partner for you if believe in working hard, establishing a name, and staying at the top of your market.

It’s rumored that Lacoste’s crocodile logo, emblazoned on its quintessential white tennis shirt, is the first example of a brand name appearing on the outside of a piece of clothing. Talk about a trailblazer! From there, the brand expanded to produce golf and sailing shirts, and into the world renowned apparel and accessories brand it is today. With core values emphasizing optimism, elegance, enthusiasm, and passion, it’s clear why our clients choose to align themselves with this positive thinking brand. Choose a classic and co-brand with Lacoste to show you’re not afraid to get your name out there.

Pop on your blazer and slip on your flip-flops - johnnie-O’s “West Coast Prep” style is here to stay. Founder John O’Donnell has been blending the best of his two worlds into a lifestyle brand since 2004, mixing Chicago’s classic, professional khaki and blue blazer style with LA’s relaxed boardshorts vibe. From its humble beginnings as a polo line, johnnie-O grown into a lifestyle, pioneering the relaxed professional vibe that serves a distinctly defined market for personal and professional wear. Until the brand’s launch 13 years ago, West Coast prep was faux pas. Push the boundaries and the status quo - co-brand with johnnie-O and gain a leading edge in your promotional product mix.

Shep and Ian Murray are two brothers who grew up boating, sailing, fishing, and starting up various small businesses - what they call "living the good life." When both brothers quit their jobs to start a clothing company, they bet on a dream that quickly came true - the weekend Vineyard Vines debuted, the brothers sold 800 ties out of backpacks on Martha’s Vineyard, and thus the whale was born. As New Englanders, we like the preppy look and feel of Vineyard Vines as a lifestyle brand. That said, they also manufacture licensed MLB, NFL, and college sports apparel - proof of their versatile co-branding prowess. The company's slogan, “Every Day Should Feel This Good,” is the backbone of their culture, and the reason why companies want to co-brand with the whale. If your commitment to seeing your dreams through and having fun doing it is at the core of your business values, Vineyard Vines is a great co-branding partner for you.

Clean lines, craftsmanship and Southern charm - could you ask for anything more in your polos? Southern Tide, founded in the bedroom of a 23-year old from Greenville, South Carolina, engineers its polos and pullovers with the idea that form fits function. Southern Tide has set the standard for comfort, fit, and design, in colors that stand out and appeal to a younger, trendier corporate audience. Don’t sacrifice innovation and quality for a youthful spirit! Co-brand with a company that embodies the spirit of entrepreneurship.

If we had to describe the founders of Linksoul to the common man, we’d describe them as Golf Purists. Founded by John Ashworth (yes, Ashworth of the renowned golf brand) and a passionate group of golfers, craftsmen, and artists, Linksoul is meant to reconnects its wearers with the soul of the game. In fact, the creators consider Linksoul more of a philosophy than a brand - the philosophy that when you’re comfortable, and you know you look great, it doesn’t matter how many cool gadgets you have. If you look good and feel good, you’ll play well. The brand calls its wearers to be flexible, collaborative, and carefree, so we can’t help offering this laid-back brand to our clients who value the same.

Like many of today’s biggest brands, Oakley was started out of a garage with a small investment ($300). Now, they’re world renowned among athletes and golfers at the top of their fields, like PGA standout Bubba Watson. Across all their products, from apparel to eyewear, Oakley pushes the boundaries of style and performance and the company has made its name as one of the greatest around. Oakley’s products are designed with extensive athlete input and testing, which means their product is geared 100% towards its audience. This dedication to quality is one of the core values at Oakley that makes them shine - and makes them an excellent partner in the co-branding world.

Unlike most other sports, golf calls upon its players to present themselves with an air of luxury and class, to mesh business and casual, and to treat storied fairways as red carpets that have hosted the greats. Fairway & Greene incorporates these qualities into all of their golf apparel, hoping players will look as clean and perfectly manicured as the courses they play on. By blending modern technology and performance fabrics with mid-century golf tradition, Fairway & Greene has proven itself as a staple in the contemporary golfer’s wardrobe. The brand describes their products as sartorial, traditional, and sophisticated - values that translate well into a business that tailors the finest products and services to their clients’ liking. Be the brand that defines the best of the best in your industry - co-brand with Fairway & Greene on Shop PK.

Created by golfers, for golfers, Zero Restriction is golf’s premier brand for rain gear and inclement weather. Their performance apparel, incorporating Gore-TEX fabrics, has set a new standard in the golf world, using innovative technology and patented features that also look professional. With flexible fabrics that give the wearer full freedom of motion despite layers, Zero Restriction allows golfers to play when others can’t. Zero Restriction’s slogan is to “Get Out, Stay Out,” and not in the dismissive sense. ZR wants you to get out there and be prepared for any weather, any obstacles, and any challenges that might come your way - and to do it while your competition stays inside. Co-brand with Zero Restriction and tackle the elements in style.

Everyone who knows hockey knows Bauer - the company that revolutionized the game by permanently attaching a blade to a skate. But not everybody knows that their blades aren’t the only thing that’s sharp! Since producing their first skate in 1927, Bauer has expanded to offer a full line of lifestyle apparel that “makes you look good and feel good before, during and after the game.” In today’s world, every market is competitive, and it’s easy to get left behind if you don’t stay ahead of the game. With Shop PK, you can tell that competition to warm up the bus. Skate to where the puck is going and pair up with an industry leader on and off the ice.

Unless you’ve been living under a rock for the past 60 years, you probably know that Arnold Palmer is golf’s greatest immortal legend. Not only was he The King of the PGA, but he took the game from its start as the elitist’s sport and made it the pastime of the common man. Approachable, colorful, and kind, Arnold Palmer exhibited the values any modern company would want to embody - and made sure that his legacy was one of charity. Arnold Palmer Apparel donates all of its profits to the Arnie’s Army Charitable Foundation, providing financial support to institutions and organizations that help children, youth, families, the environment and the communities in which we live. Give back and co-brand with Arnold Palmer Apparel.

It’s the early 70’s, and Marmot founders Eric and Dave found themselves on an Alaska icefield for a school project, climbing glaciers and creating the UC Santa Cruz Marmot Club. Back in California, these two mountaineers began creating prototypes of down products in their dorm room, meant to keep them toasty at temps as low as -45 F. With products tests overnight on mountain tops and inside frozen meat lockers, Marmot began to prove itself in the outdoor gear world. The brands humble beginnings and commitment to innovation make it impossible to ignore for companies who value just the same. Take your brand to new extremes by co-branding with Marmot on Shop PK.

With roots dating back to 20th century England, Glenbrae fuses its rich heritage in tradition with textiles and cutting-edge technologies to produce luxurious performance knitwear. Their promise of quality in their lambswool and merino knitwear - soft, comfortable, and durable - will appeal to even the most discerning customers. It’s no wonder our Glenbrae products are so popular with companies that know the importance of time-honored techniques and experienced expertise. Co-brand with Glenbrae and remind your customers of your unmatched practicality and style.

Recently acquired by Callaway Golf, OGIO has been a major player in the promotional products world for years. Over 30 years ago, founder Michael Pratt designed a sports locker tote bag that became well known in the golf world for its intensely focused design. The company’s commitment to organization and cutting-edge technology has brought their business to the attention of top athletes in golf and in extreme sports - two seemingly unrelated worlds that overlap in their need to stay sharp. OGIO is a great match for your brand if you value innovation and a dedication to high-efficiency design.

In 1920, an enterprising young Buffalo man borrowed $5,000 from his aunt and started a cap company - that year, producing 60,000. Fifteen years later, the company signed its first deal with the MLB, and revolutionized Cleveland’s home and away look. As we approach the company’s 100th anniversary, it’s clear that since day 1, New Era has been committed to true customization. With billions of styles and looks with endless options for decoration, New Era hts are the hats of true individuals. There’s no mistaking it - putting your logo on a New Era hat is a true representation of your commitment to your values, to you being you.

Columbia chairwoman Gert Boyle is known for one strong phrase - “It’s perfect, now make it better.” It’s that type of tough love that makes Columbia products the high quality sporting goods they are today. Based in the Pacific Northwest, this company knows the ins and outs of tough terrain, and their innovative products are designed to stand up to any obstacle that might come your way. Give your brand the power to withstand the elements - co-brand with Columbia today.